I grew up in my mother's clothing store and often imagined having a store of my own.
My mom was born and raised in Scandinavia and her European background influenced her fashion sensibility and her interest in quality fabrics, workmanship and unique designs. When I decided to open Jolie Kai, I knew that I wanted to continue to reflect this sensibility and carry it forward to also reflect my personal values on sustainability.
I believe that if we want people to make better choices, if we want to lighten the impact that the fashion industry has on the environment and our health, we need to provide better alternatives.
I started Jolie Kai with this belief that sustainable clothing can and should reflect our modern lifestyles, current trends, and make us look and feel great, while at the same time lightening the load that the fashion industry has on the environment and our health. I wanted to make it easy for people to find brands that they could feel good about that also fit their lifestyle.
Founder & Creative Director